Welcome to Department of Marketing

 
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Change is occurring at an accelerating rate due to development of globalization, technological advancement and deregulation of economic sector. In result, today is not like yesterday and tomorrow will be different from today. Therefore, Companies are facing immense challenges to continue with existing strategy and so are turning to new strategy. However, the above mentioned three issues (globalization, technology and deregulation of economic sector) also spell endless opportunities for the companies as well. How come marketing can help us to deal with these issues? Marketing, more than any other business functions, deals with customers’ satisfaction. Creating customer value and satisfaction are at the very heart of modern marketing thinking and practice. In short, marketing is the delivery of customer satisfaction by stretching limited resources for profitability. Philip Kotler, the father of marketing, has put in this way: Marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.[See more…]

Present Teachers’ List

SL Teachers’ Name Designation Date of joining
01. Md. Abdullah Al Mamun (23816) Associate Professor 01/01/2017
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শিক্ষা নিয়ে গড়ব দেশ
শেখ হাসিনার বাংলাদেশ

 

Head of the Department

Man-Biplob

Dr. Biplab Kumar Mozumder

 
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Updated on: 17/11/2017